Friday, July 18, 2008

Shift towards creative direction

After todays night discussions, it is felt that we should expand the basket of ideas we have along with Bollywood Tourism. Siddhartha showcased his creative videos which he had offered to Bollyscope as part of its intellectual property. These will be uploaded on Youtube.

Also, a deeper understanding of market is required. We need market understanding of the following:
a. Short Programs to the tune of half an hour
b. Advertisements
c. Full scale movies
d. Radio programs

Also, a ideation session will be done on innovative movie fund raising methods. Two mechansims have been suggested till now.
a. Retail Raising: Ordianry people will be asked to invest in a venture, and venture profits will be distributed to them.
b. Network Marketing methods: A network chain would be created, and a person higher on the network chain gets more.

More mechanisms are requested to be posted as comments.

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