We had an intense meeting with Ravi Khemu, Producer, Creative Manager. This was a second meeting for him, and first for me on behalf of Bollyscope. It lasted for about 3 hours. He had very strong views on how marketing be done, and he felt if you have the skills, you should be able to sell the unsaleable. We were seeing together a large number of issues, and disagreed on couple.
Finally we agreed up the following agenda:
a. Bollyscope (the new name of the company) should try to get into Industry Fund Management, and then it will be a very valuable vehicle. We discussed the example of Barak Obama who outspent Hillary Clinton on the back on retail support. (Hillary had bigger corporate backers, but she was outraised by Obama). If the same thing is done for movies, the dependence on uncredible sources could be reduced. Bolyscope will put up a plan in this regard, and get back to Ravi Khemu.
b. Ravi Khemu has worked with Shyam Benegal, and has agreed to get Shyam Benegal to talk to the shareholders/students. We propose, he should officially inaugrate the company, and unveil the logo. Three probable times need to forwarded to him, so that Shyam Benegal could come.
c. Ravi Khemu has himself accepted to come to campus and discuss his creative works. A suitable time needs to be arranged for him as well.
Rohit Tripathy
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