This idea is aimed at maximizing the utilization of our companies available resources , by expanding our possible customer base , by diversifying the operations .
If IDEA 005 , is unable to keep us constantly occupied , we shall bring IDEA 006 into play :
we shall offer advertising services to small and medium business , who need advertising to beat the larger competitors , but have a very limited advertisement budget .
We shall take up the clients product/ services and as per his need either :
1 redefine his target customer base .
2 Redesign his advertising campaign .
3 If he so desires , implement it in the various mediums deemed right from step 2 .
this may include internet advertising , news paper ads , actual printing of brochures / posters /banners etc .
Target Clientele :
SEEPZ has a huge collection of such small to medium businesses who could do with advertising , to either expand their business , or to just get it going .
We could also target small and medium stores in the Hiranandani area .
Advantages :
Little or no initial and running cost , since we'll primarily be working on our laptops .
It will exercise our marketing skills , since selling to small enterprises is quite difficult .
Awaiting comments and suggestions .
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1 comment:
we can also target small brand of FMCG which are lying at BIGBAZAR and Spencer but go unnoticed.
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